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Writing
Notes from the in-between.
Where research meets real people: forecasting, enterprise AI and the craft of building tools that get used.

Machine learning·12 September 2026·5 min read
Accuracy is not the finish line
What a year of forecasting currency markets taught me about the gap between a good model and a useful one.

Enterprise AI·3 August 2026·4 min read
The questionnaire nobody wanted to fill in
Enterprise AI adoption rarely fails on the model. It fails on the form, the handover, and the meeting where nobody trusts the score.

Product & consulting·20 June 2026·4 min read
Build the prototype before the deck
Why I now show clients something they can click within days, and what it changes about the conversation.